Roy Sciacca Launches International Touring Company

Throughout his incredibly successful career in the entertainment and music industry, Roy Sciacca has worked with platinum artists such as Alice Cooper, Alan Jackson, and Jose Feliciano. Roy Sciacca and his team have produced over 100 music videos and nearly 400 live concert events around the globe. These experiences have made Roy Sciacca one of the most trusted names in music business and live events.

Because of his extensive experience and trusted reputation, Roy Sciacca and his company MBM Entertainment were able to land a multi-year deal with “Latin” artist Jose Feliciano. The contract gives Roy Sciacca and his team management and branding responsibilities for the Latin American music artist. Following the success of Jose Feliciano’s world tour, Roy Sciacca has decided to become even more involved with touring events.

Roy Sciacca

Roy Sciacca

In 2013, Roy Sciacca established his own International Touring Company, which currently represents over a dozen music artists on its roster. Aside from working with these artists and their teams, Roy Sciacca plays a very active role in planning and executing these live events. To launch an international tour, Roy Sciacca must consider elements such as tour dates, budget, artist and musician needs, venue considerations, the duration of the tour, travel arrangements, and much more.

 

Roy Sciacca

Roy Sciacca

Since Roy Sciacca already has extensive experience preparing and producing numerous concerts, the launch of his International Touring Company has been smooth and impressively successful. As music sales continue to struggle amidst illegal downloading and the prominence of the internet, Roy Sciacca hopes that live events can engage fans in a unique way that no other medium can. “You can’t create the live experience,” says Roy Sciacca. “Simply watching a YouTube video or listening to an MP3 doesn’t recreate the experience of going to concert with your favorite artist performing for thousands of adoring fans.” Roy Sciacca remains excited for all the opportunities his new company will provide.

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Roy Sciacca Stresses the Importance of Digital Strategy

Long before the internet became a nationwide commodity, Roy Sciacca understood the importance it would play in marketing, especially in the entertainment industry. Roy Sciacca is a music industry professional who utilized the power of internet marketing long before it became standard for musical artists. In 1999, Roy Sciacca signed a worldwide merchandising licensing deal with artist Ricky Martin.

Roy Sciacca

Roy Sciacca

During the course of their business relationship, Roy Sciacca founded the official “On-Line” fan club for Ricky Martin. Though internet usage wasn’t as mainstream in 1999 as it is today, the club gained prominence online and helped Martin solidify his base of loyal fans. By thinking ahead of the curve, Roy Sciacca was able to market Ricky Martin using a method that was ahead of its time.

“We were really pioneering the way for everyone else,” says Roy Sciacca of the 1999 Ricky Martin online fan club. “There was no one else to look to for example. We were one of the first musical acts to take advantage of this marketing platform.” Though the internet is now a common commodity, Roy Sciacca says it’s important for musical artists and the entertainment industry as a whole to continue pushing the envelope.

Roy Sciacca

Roy Sciacca

“We’re creators,” says Roy Sciacca. “It’s all about creating a new experience for the audience through interaction and the music they hear.” Indeed, Roy Sciacca is known for his creativity and innovation in marketing musical acts.

As the internet continues to expand and develop, Roy Sciacca utilize the strength of social media to boost the artist profiles and engage fans. With the internet, Roy Sciacca is able to connect artists with fans all over the globe without worrying about geographical boundaries. Roy Sciacca expects the internet to continue evolving the way artists interact with their fans.